The “Safe Cigarette” AD
- bantoch99
- Oct 27, 2019
- 1 min read
Video Audio
Fade up From Black
Shot of group of random kids Music: light and upbeat
around campus panning
around high-school campus
Shot of teens smoking in the 1960s.
Joe’s Parents : "There has been a 67%
decline in cigarettes smoking since 1964."
Shot of Joe and other teenagers
walking around random places vaping
Narrator VO: "As the public learned . about the dangers of smoking, people . started to quit and live a healthier lifestyle."
Shot of a collection of vaping
cigarettes and pods with flavors
on table with Joe sitting around it
Music: Increase volume and intensity
while video is panning the crowd.
Narrator Voice Over: Vaping was
introduced as a healthy alternative
to traditional cigarettes.
Shot of parents sitting outside on a
bench vaping with dull faces
Music is light and upbeat
Blurry video that clears up of pods and vape Narrator Voice over :It appeals mostly to
devices in Joe and other teenagers hand’s teenagers because it uses cartridges
called pods with flavors like bubblegum,
berry, watermelon, and lemonade
Music: becomes heavier and more serious
Shot of Joe looking / speaking Joe : "But in reality these innocent
directly into the camera sounding flavors might be hiding and even,
more, serious, problem."
Fade to black





Comments